Go To Market
Leveraging the explosive growth of the attention economy
Overview
Basis represents a paradigm shift in the creator economy by converting units of attention into stable, tradeable crypto assets that protect both creators and their communities from the volatility and exploitation that has plagued the Web3 space.
The Basis go-to-market strategy leverages the explosive growth of the attention economy—where GenZ creators on platforms like TikTok, Instagram, YouTube, and Twitch command billions of engaged followers—to establish Basis as the foundational infrastructure for ethical Web3 monetization.
Key Strategic Pillars:
Protection First: Safeguarding creator and brand reputations through mathematically stable token frameworks
Dual-Market Approach: Sequential targeting of Web3 natives before expanding to Web2 creator communities
Platform Integration: Leveraging WHOP's marketplace infrastructure to reach thousands of active creators
Live Engagement Integration: Real-time prediction markets synchronized with creator content streams
Market Thesis
The Attention-to-Crypto Transformation
The creator economy has reached an inflection point where attention has become the primary currency of the digital age. Yet current monetization models—advertising, sponsorships, merchandise—fail to capture the true value of engaged communities.
Basis transforms ephemeral attention into tangible, tradeable assets through:
Tokenized Engagement: Converting views, likes, and interactions into stable crypto tokens with intrinsic value
Memetic Monetization: Leveraging viral content moments through prediction markets and event-based tokens
Community Speculation: Enabling transparent, protected participation in creator success
The Grift Economy Problem
The rapid growth of creator tokens has spawned a parallel "Grift Economy" where unethical actors exploit follower trust through pump-and-dump schemes and rugpulls. This threatens the entire creator economy ecosystem.
Basis eliminates grifting through mathematical impossibility—our Stable+ and Floor+ frameworks make traditional exploitation tactics structurally impossible while preserving speculation opportunities.
Phase 1: Web3 Native Introduction (Months 1-3)
Immediately Capture Crypto-Native Communities:
Crypto KOLs and thought leaders with proven influence
DeFi communities seeking stable engagement tools
NFT projects adding utility through prediction markets
Trading groups monetizing alpha through tokens
Phase 2: WHOP Marketplace Expansion (Months 4-6)
WHOP represents a transformational channel opportunity for Basis, providing access to a rapidly growing ecosystem of digital creators and entrepreneurs who are already monetizing their audiences through subscription models and digital products.
Platform Scale & Reach
$100M+ monthly GMV: Platform processing significant transaction volume as of 2025
4M+ monthly marketplace visitors: Built-in discovery for new creator offerings
70% male, 17-25 age demographic: Perfect alignment with crypto-native audience
$800M valuation (2024): Well-funded platform with institutional backing
Creator Ecosystem Alignment
WHOP's creator base presents ideal early adopters for Basis technology:
Sports betting & trading signal communities: Natural fit for prediction markets
Subscription-based monetization: Creators already comfortable with recurring revenue models
Digital product focus: Courses, communities, and software tools align with token utility
Performance-based content rewards: Creators earning based on engagement metrics
Integration Opportunities
Phase 1: Community Building
Establish Basis presence as a "whop" for creator education
Offer exclusive access to Basis tools and early adopter benefits
Build community of Web3-curious creators
Phase 2: Creator Acquisition
Direct outreach to top-performing WHOP creators
Target creators in sports, trading, and gaming verticals
Phase 3: Platform Synergies
Enable WHOP creators to launch Basis tokens for their communities
Integrate prediction markets with WHOP live streaming capabilities
Cross-promote through WHOP's marketplace discovery features
Phase 3: Web2 Creator Revolution (Months 7-12)
Mainstream Platform Integration:
TikTok creators with viral prediction events
YouTube channels launching community tokens
Twitch streamers with live prediction integration
Instagram influencers tokenizing engagement
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